http://www.latin-know.com Comments and insights on marketing and communications campaigns targeting the US Latino / Hispanic community. Tue, 19 Jun 2007 19:54:15 +0000 http://backend.userland.com/rss092 en Cross posted at VivirLatino.com Brazil, Latin America's largest country, is also the most connected, according to a recent study published by eMarketer. Brazilians are online en masse in numbers that are expected to double between now and 2011, as more and more people get broadband connections. According to the report, Brazil is ... http://www.latin-know.com/2007/06/19/brazil-leads-latin-america-in-internet-use/ Spanish airline Iberia is in hot water for an ad they used to promote a contest for a trip to Cuba on Iberia.com. The commercial (video after the jump), which depicts a white baby (yes, baby) on a trip to Cuba, where hordes of scantily clad Cuban women dance and ... http://www.latin-know.com/2007/05/29/consumer-group-calls-cuba-ad-racist-and-sexist/ AdTech Miami launches this year and its focus will be the Latino market, with some really interesting people speaking. The details: ad:tech expositions, LLC ( www.ad-tech.com) today announced its inaugural show in Miami. Themed "Speaking the Right Language: Engaging with Hispanic and Latin Audiences," taking place June 26 and 27 at ... http://www.latin-know.com/2007/05/10/adtech-miami-to-focus-on-latinos/ A friend of mine has a fabulous agency with a ton of fun accounts, and is looking to fill to positions here in San Francisco. Please have a look at the posts below and get in touch if you are interested, or forward to a friend who might be. Account Manager Senior ... http://www.latin-know.com/2007/05/04/great-job-opportunities-in-san-francisco/ Cross posted at VivirLatino. If you're like me, you watch Spanish-language television but think that most of what's on it makes you feel like it was created for people who lack brain cells. It seems like the people behind the production fail to realize that their viewers aren't idiots, and insist ... http://www.latin-know.com/2007/03/05/finally-spanish-language-programming-with-brains/ The opportunity to reach Latinos 18-34, the prime group for marketers, is online, plain and simple. I keep going back to the fact that no one is doing it well. Maybe the lack of interest is due to the fact that no one up until this point seems to ... http://www.latin-know.com/2007/02/02/latinos-online-more-than-anyone-elsewill-you-pay-attention-now/ Cross-posted at VivirLatino Earlier this year we told you about how the major networks both here and in the UK were betting on telenovelas in English -- either adapted from storylines from Spanish-language television or following the traditional finite end format -- to be "the next big thing". The New ... http://www.latin-know.com/2006/12/29/networks-falling-out-of-love-with-telenovelas/ Cross-posted at VivirLatino I've often questioned why there isn't a more decent offering online for Latinos. In fact, when VivirLatino was created, it was partly born of that question. I've asked time and time again why -- in spite of compelling data that shows that Latinos are online en masse -- ... http://www.latin-know.com/2006/12/06/aol-targets-growing-latino-market-online/ Cross-posted at VivirLatino.com The Coca Cola company, one of the first corporations to dabble in U.S. Latino marketing (and international marketing emperors) is taking the idea of targeting Latin American immigrants outside of their home country to the Spanish market. Coca-Cola, recognizing the tremendous growth of the Latino immigrant population in Spain ... http://www.latin-know.com/2006/10/11/coke-tries-latino-marketing-in-spain/ "Chorizo represents growing Latino population in Wisconsin" That's what the headline reads and the picture really speaks for itself. Chorizo, a spicy pork sausage, signed a contract and was presented with a jersey reading "Cerveceros" across the front during Thursday's mock press conference, an affair stuffed with so many food references it ... http://www.latin-know.com/2006/08/07/a-chorizo-represents-wisconsin-latinos/