Cross posted at VivirLatino.com

Brazil, Latin America’s largest country, is also the most connected, according to a recent study published by eMarketer. Brazilians are online en masse in numbers that are expected to double between now and 2011, as more and more people get broadband connections.

According to the report, Brazil is the country with the third most broadband connections in the Americas, following the United States and Canada.

EMarketer also points out that while high-speed internet connections are still inaccessible to most people because of cost, Brazil leads large Spanish-speaking Latin markets Mexico and Argentina in terms of the number of people connected.

Via eMarketer

Fascinating new data from Forrester Research in their report, “Three Critical Factors
Determine How Hispanic-Americans Buy And Use Technology”.

I recommend reading the entire release, but here are some highlights:

Forrester found that Hispanics embrace technology, but prefer portable communication and music devices over PCs, home theaters, and video game systems. While fewer Hispanics are online compared to non-Hispanics, those who do go online are more likely than other groups to engage in entertainment activities like listening to Internet radio or downloading music and movies.

• Forty-one percent of Hispanics visit music sites, versus 18 percent of non-Hispanics.

• Sixty-one percent of Hispanics use email compared to 97 percent of non-Hispanics.

• Twenty-three percent of Hispanics said they watch Internet video versus only 17 percent of other American consumers.

Business Wire READ MORE