Spanish airline Iberia is in hot water for an ad they used to promote a contest for a trip to Cuba on Iberia.com. The commercial (video after the jump), which depicts a white baby (yes, baby) on a trip to Cuba, where hordes of scantily clad Cuban women dance and satisfy his every need, is at the center of the controversy. Spanish consumer rights group FACUA was outraged by the ad, calling for its immediate removal because:

…it presents “denigrating stereotypes of Cuban women, showing them as mulattas in bikinis who are at the service of tourists around the clock to dance for them, give them massages, fan them and give them food and drink”

According to Spain’s 20 Minutos, the ad was created for a promotion celebrating the 10-year anniversary of Iberia.com. And it gets worse:

The next sequence shows the baby surrounded by mulattas aboard a convertible, drinking and getting massages while, to a Caribbean rhythm, he narrates his journey after having won the contest. His chorus of companians sing “está chupao, está chupao”.Shortly after, the baby asks the Cuban women to taken him to his crib: “venga mamitas, llévenme a la cuna”; while receiving a massage he exclaims “go to iberia.com and come here with me, ’cause it’s wonderful to do nothing lying in hammmocks without spending money.”

I’ve poked around but I haven’t been able to find out what genius ad agency came up with this concept. But as with all cases of terribly offensive marketing, you can only blame the agency so much. Iberia signed off on this. I can just imagine a board room of stuffed shirts clapping their hands to the reggaeton beat, seeing themselves reflected in the character of the baby, and remembering their last trip to La Habana. Bleck.Due to the uproar (and FACUA citing that given the fact that the spot promotes women as objects, it’s actually illegal to run it in Spain) the little masterpiece has been pulled. And what does Iberia have to say? A spokesperson said “It was totally trivial.”

What do you think about the ad? Does it help promote sex tourism to Cuba or is it harmless?

Via / 20 Minutos

Cross posted at VivirLatino.

If you’re like me, you watch Spanish-language television but think that most of what’s on it makes you feel like it was created for people who lack brain cells. It seems like the people behind the production fail to realize that their viewers aren’t idiots, and insist on feeding them TV psychics, Mario Almada movies and lots and lots of novelas. I’m not sure if that will change any time soon, but this might be a good sign:

A for-profit venture partnered with public television, V-me (pronounced “veh-meh,” from the Spanish veme, for “see me”) is a 24-hour digital broadcast network carried on basic digital cable and satellite systems. The network will be partners with public TV stations, which will receive V-me at no cost… Programming features a mix of original productions and acquisitions as well as public television fare adapted for American Latinos, with content organized into four categories: lifestyle, factual, movie/special events, and kids (with V-me devoting 36 hours per week for programming devoted to preschoolers).

V-me has established content and co-production relationships with PBS producers WGBH and Thirteen/WNET, in addition to Sesame Workshop, HiT Entertainment, Alliance Atlantis and others. Familiar programs on the schedule range from “Cyberchase” and “Plaza Sesamo” to “Nature” and “Great Performances.” The network’s flagship original program, “Viva Voz,” is a nightly interview series that promises to discuss social issues affecting Latinos and society as a whole.

A couple of interesting things here. One is the obvious: “Nature” and “Great Performances” are at about the very opposite end of the spectrum of what is currently seen on Telemundo and Univision. Appealing to a higher common denominator, what an interesting concept. But is it risky? I don’t think so. I often watch Univision agape, asking myself why they air such trash, supposedly for people from Latin America, when in Latin America there actually is good programming.

Also interesting: V-me is devoting 36 hours per week to kids programming — precisely the area that Univision got fined a record $24 million for skimping on recently.

Interesting too is the language of choice. V-me appears to be banking on US Latinos whose language is primarily Spanish, rather than the other way around like Mun2 and other ventures have done it.

I have to say their branding speaks to me, and it probably will resonate with a lot of people who have the same gripes I do about Spanish language TV. From their website:

Porque queremos vernos y mostrarnos de una manera positiva. Porque esperamos más de la televisión en español.

According to AP, V-me will initially be available in New York, Miami, Los Angeles, Houston, Chicago, San Francisco and San Antonio, among other cities.

Via / Yahoo! Entertainment

Images via V-me and NielsenMedia.com