Cross-posted over at VivirLatino

A group of Democrats are dedicating 2 million big ones to an initiative to get Latinos won over to the party via an ad campaign that will run during the 2006 World Cup, according to AP:

Simon Rosenberg, president of the New Democrat Network, said the group wants to use a “major sport like soccer to brand Democrats for a wider audience.” The TV ad shows an empty soccer field as an announcer says: “For years now, we’ve been awaiting this moment. Our country is again ready to return to being the great nation that all of us always dreamed of. Get involved. It’s up to you.”

The radio ad will air in 70 markets all over the country. Personally, while definitely a way to target Latinos en masse, I’m wondering if this campaign will be effective. The World Cup, perhaps more than any other sporting event in the world, is a way to escape, to dream, to imagine and to celebrate the sport as a culture. I think the last thing on people’s minds is the state of the country and how a political party might change that. Caught up in the revelry and emotion, it’s hard to remember that as a nation we’re in crisis.

Thoughts?

Via Que Pasa

According to the Hollywood Reporter:

Clear Channel launches Hispanic radio network

Expanding its commitment to Hispanic radio, Clear Channel has formed its first Hispanic radio network. Called La Preciosa Network, the service targets Spanish-dominant Latinos aged 18 to 54 featuring Spanish hits from the 1970s through the 1990s.

In addition to the launch of the network, Clear Channel also announced it has added TV personality Victor Manuel Lujan to its lineup, which includes morning show host Alex Lucas, Rosemar Vega, Pepe Reyes, Jose Valenzuela and Guille Perez.

The Hollywood Reporter READ MORE

Tags: latino marketing, hispanic marketing,radio