Stuart Elliot wrote about Premio Lo Nuestro this week, which is expected to have really high ratings and really big advertisers, in spite of the fact that no one outside of the Latino community knows what it is.
I’ll be “live” (deferred, as I am on the West Coast) blogging Lo Nuestro tonight on VivirLatino, ads and all, starting at 8 pm PST. I just HAVE to see that Wendy’s ad. Check it out.
According to the Hollywood Reporter:
Clear Channel launches Hispanic radio network
Expanding its commitment to Hispanic radio, Clear Channel has formed its first Hispanic radio network. Called La Preciosa Network, the service targets Spanish-dominant Latinos aged 18 to 54 featuring Spanish hits from the 1970s through the 1990s.
In addition to the launch of the network, Clear Channel also announced it has added TV personality Victor Manuel Lujan to its lineup, which includes morning show host Alex Lucas, Rosemar Vega, Pepe Reyes, Jose Valenzuela and Guille Perez.
The Hollywood Reporter READ MORE