AdTech Miami launches this year and its focus will be the Latino market, with some really interesting people speaking. The details:

ad:tech expositions, LLC ( www.ad-tech.com) today announced its inaugural show in Miami. Themed “Speaking the Right Language: Engaging with Hispanic and Latin Audiences,” taking place June 26 and 27 at the Miami Beach Convention Center.

ad:tech Miami will examine and discuss how to best engage one of the industry’s fastest growing demographic – US Hispanic and Latin Americans. Modern marketers are faced with not only finding the best method to reach these audiences, but sending the right message, to the right people. ad:tech Miami educates attendees with focused sessions that speak specifically to these varying cultural facets. Content is dedicated to three tracks (Latin America, Hispanic and Universal Marketing) and will be presented in English and simultaneously translated into Spanish and Portuguese.

There are a growing number of interactive marketing agencies in the Hispanic and Latin America markets. As online marketing continues to grow, its influence over major purchase decisions made by Hispanics and Latin Americans has experienced a dramatic increase. According to the AOL/Roper US Hispanic Cyberstudy, more than 63 percent of online Hispanics consider the Internet to be the best information source for making final brand decisions, which ultimately unlocks new ways for marketers to reach this audience segment.

“ad:tech Miami follows a series of successful US and international events that we have programmed for this year,” said Don Knox , VP, ad:tech expositions. “This industry is powerful and continues to grow exponentially.”

Anchored by an opening day keynote from Fernando Madeira, CEO of Terra Latin America, ad:tech Miami will feature more than 120 speakers from the United States, Brazil and Latin America. This includes CEOs and marketing executives from major brands and leading media companies such as MTV Networks, Batanga, PodZinger, General Motors, General Mills, MSN Prodigy, Yell Argentina/Telefonica, Captura Group, Yahoo!, Directa Network, Telemundo, Latin3, MSN, Google, Grupo Televisa and many others.

Visit AdTech Miami’s site for further info.