The opportunity to reach Latinos 18-34, the prime group for marketers, is online, plain and simple. I keep going back to the fact that no one is doing it well. Maybe the lack of interest is due to the fact that no one up until this point seems to be paying attention to the compelling data about Latinos online. Perhaps this new data from comScore Media Metrix will light a fire under someone:

The growth of online use by Hispanics has surpassed the general market by a factor of 6.5, according to Terra Networks, citing data from comScore Media Metrix. The U.S. Hispanic online audience increased by 13 percent between Dec. 2005 and Dec. 2006, while the general market increased just 2 percent within that same time period. U.S.

Hispanics have also surpassed the general market in terms of time spent online per day. Hispanics spent an average of 88.1 minutes online per day, while the online general market spent 81.7 minutes per day during Dec. 06.

What would happen if someone started creating culturally-relevant, engaging online offerings for this community instead of regurgitating what’s already out there and stamping “Hispanic” on it? It would be a boon. Too bad no one is. Maybe I’m in the wrong business.

Via - MediaBuyerPlanner.com and Hispanic Trending