Cross-posted over at VivirLatino

A group of Democrats are dedicating 2 million big ones to an initiative to get Latinos won over to the party via an ad campaign that will run during the 2006 World Cup, according to AP:

Simon Rosenberg, president of the New Democrat Network, said the group wants to use a “major sport like soccer to brand Democrats for a wider audience.” The TV ad shows an empty soccer field as an announcer says: “For years now, we’ve been awaiting this moment. Our country is again ready to return to being the great nation that all of us always dreamed of. Get involved. It’s up to you.”

The radio ad will air in 70 markets all over the country. Personally, while definitely a way to target Latinos en masse, I’m wondering if this campaign will be effective. The World Cup, perhaps more than any other sporting event in the world, is a way to escape, to dream, to imagine and to celebrate the sport as a culture. I think the last thing on people’s minds is the state of the country and how a political party might change that. Caught up in the revelry and emotion, it’s hard to remember that as a nation we’re in crisis.

Thoughts?

Via Que Pasa