Fascinating new data from Forrester Research in their report, “Three Critical Factors
Determine How Hispanic-Americans Buy And Use Technology”.

I recommend reading the entire release, but here are some highlights:

Forrester found that Hispanics embrace technology, but prefer portable communication and music devices over PCs, home theaters, and video game systems. While fewer Hispanics are online compared to non-Hispanics, those who do go online are more likely than other groups to engage in entertainment activities like listening to Internet radio or downloading music and movies.

• Forty-one percent of Hispanics visit music sites, versus 18 percent of non-Hispanics.

• Sixty-one percent of Hispanics use email compared to 97 percent of non-Hispanics.

• Twenty-three percent of Hispanics said they watch Internet video versus only 17 percent of other American consumers.

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