News: New Online Music Service Geared Toward Latinos
22
November
Start-up aims to boost availability of Latin music online
By Doreen Hemlock
Business Writer
The marketing guru who pioneered the Internet for Latin America on Monday launched a venture to promote Latin music — also online.Fernando Espuelas announced the start-up of VOY Music, www.voymusic.com, a Web platform where Latin artists can promote and distribute their music and where consumers can tap into an Internet radio network with 23 Latin music stations, buy Latin music online, read news on Latin music, blog and access other features.
The venture is part of Espuelas’ larger VOY LLC, a multimedia group that also includes film, TV, radio, books and other units aimed largely at U.S. Hispanics and in English.
VOY Music will be run from offices in Miami, New York, Los Angeles and Buenos Aires, with satellite offices planned in Spain and in Latin America next year, the company said in a statement Monday.
Leading the new venture is Alejandro Cosentino, a former marketing executive for American Express in Latin America, as chief executive.
Former MTV Latino video-jockey Ruth Infarinato is content director, Latin music industry veteran Rudy Vila vice president for business development and Gabriel Paluch chief technology officer.
1. Maegan la Mala | November 23rd, 2005 at 5:36 am
The site looks like it represents a wide variety of Latino genres which is good because my tastes are all over the place
2. VivirLatino | December 12th, 2005 at 1:56 am
Latino Company Launches Music Site
Voy, a Latino Media company has just launched a website dedicated to all Latino music. Interestingly the site is entirely in English. “The majority of Latinos in this country are bilingual or English dominant, and there are millions of…