The growing Spanish speaking population in the United States has led to an increased demand for goods and services made for Latino people. These days, advertising and marketing agencies focus on reaching out to the growing pool of Latinos in the United States. For example, many products now have labels in Spanish in order to capture the attention of Latino customers. Nearly every major customer service agency has Spanish speaking agents that can communicate with Latinos. In fact, it is very common for major Read the rest of this entry »
If you are marketing your products or services primarily to Latino individuals, you might be wondering if there are any new or exciting ways that you can do so. Although you might have already thought about the more traditional ways of marketing to Latinos, such as putting your advertisements in both English and Spanish and posting ads and flyers in places where a lot of people of Latin descent live and work, there are more Read the rest of this entry »
Marketing and business promotion comes in various forms. This is because there are many viable avenues to explore with your business marketing and thus you need to be creative and varied in your approach if you truly want to have great success in your advertising campaigns. One option is to use targeted audience marketing, such as those found through the use of Latino radio stations. This is a great option when you want to reach a certain demographic and thus want to target your ads to those listeners. This is also Read the rest of this entry »
Marketing is one of those things you need to get right the first time, but there are so many factors involved in what the industry considers to be good marketing – one of the biggest factors is demographic and that, in itself, is composed of many other facets. The demographic we are most interested in talking about today is the cultural demographic, specifically that of the Latino and Hispanic population.
Believe it or not, the Latino population has grown with leaps in bounds over the past year. Don’t believe me? Fire up that internet you got through a Texas Internet T1 provider like XO at t1internet.com or the like and see for yourself. They are no longer a minority that the big name brands and companies can afford to overlook when it comes to marketing. But how does a company reach out to a group of people with such a diverse and rich culture? Simple, really. They consult marketing groups who know a thing or two about the Latino culture.
To name a few:
Offerwise – Ashburn, VA
Planet Latino Market Intelligence, Inc. – Miami, FL
WestGroup Research – Phoenix, AZ
Bethart Bilingual Research, Inc. – Miami, FL
As it stands, the Latino culture has really permeated our own culture and our own media in ways that are both new and exciting, and companies will have to really step up their game to address this growing demographic. Luckily, there are marketing groups in the US with their thumbs firmly pressed on the pulse of what’s hip and happening in the Latino world.
In order to create campaigns that successfully target the Latino demographic, marketers must bear in mind that traditions are very important to the Latino community. It is these traditions that preserve a common heritage among Latinos, making them unique.
Often when we think of traditions, events like holidays come to mind. It is true, that Latino culture has unique and vibrant ways of celebrating, but this is certainly not the only kind of Latino tradition. We can also think of traditions as cultural sensitivities. Therefore, it is very important that marketers Read the rest of this entry »
The world of marketing is a tricky one. There are so many groups that have to be taken into consideration when marketing campaigns are put into place. One can never assume that mass marketing will appeal to everyone. This is definitely the case with Latinos. There are more Latinos in the United States than ever before. One cannot assume that Latinos will be compelled to buy products that are not specifically geared towards them.
Smart companies find out what their Read the rest of this entry »
Like anything, a basic marketing strategy that caters to a more national realm does not always work with those that have significant differences in the market sector. Latinos should be looked at in a different light because the culture is a lot different.
Language is definitely a must, so to target this you should hire more Spanish speakers. Realize that all Hispanic people are not the same. There are some born in Central America, South America, the Caribbean, and even in Europe. They all have a unique culture and speak Read the rest of this entry »
If you are looking to reach a specific target audience, and the Latino audience is whom your company is trying to target, making the ads and campaigns in a way that relates to them and their culture, is the only way to have them look at your products, your sites, services, or whatever it is that your company is looking to sell to that target audience. Knowing what your audience is looking for, and knowing about their Read the rest of this entry »